Digitising the World

SenSat were a finalist at Discovering Startups Competition in 2016 – we caught up with James Dean (CEO) to find out what they’ve been up to…

Sensat logo

SenSat promo graphic 'explore the world digitally'

Q: What have been your key milestones since pitching at DSU in 2016?

  • Speaking at Mobile World Congress (March 2017)
  • Doubling our Annual Revenue (May 2017)
  • Raising first part of investment round (May 2017)
  • Raising £350,000 grant funding (June 2017)

James Dean, CEO SenSat networking at Discovering StartUps competition

Q: If you could offer one tip for startups pitching at this years competition, what would it be?
A: Have an engaging pitch that excites people. We received so much follow-up because I think our content was good – it really set us up well.

Q: Casting your minds back to the competition, would you say the competition provided you with new, valuable contacts? If so, can you tell us who & why
A: Yes – about 20 VC and Funds in London as well as some new friends and our current lawyers. The event really helped us enter an impressive circle of ‘doing people’ between London and Cambridge.

Q: How many staff did you have working for you in 2014 and how many do you have now?
A: We had 2, we’ve now got a team of 9

Q: Sum up working in a startup in one word
A: Exciting

SenSat team at Mobile World Congress

SenSat team at Mobile World Congress 2016


The 8th Discovering Startups Competition is taking place on Monday 23rd October at Deloitte in London. If you’re a start-up, early stage company or entrepreneur working in the field of technology, make you apply by 22nd September 2017! Submit your application via the CW website, here. 

To watch the pitches and network with the next generation of budding technology entrepreneurs, register your ticket today! CW member tickets cost £80 + VAT, standard delegate ticket costs £110 + VAT.

Head to our website for more information or follow the conversation on Twitter using the hashtag #DSRUPT