Pantea Lotfian Spotlight

We announced the IoT Boost LPWAN competition on 13th December 2016 (read press release here) which is funded by Government, through IoTUK and the Digital Catapult, underlining the importance of IoT for the UK’s digital economy.

The programme has attracted a high calibre of applicants as well as mentors. Hear from Pantea Lotfian, Founder of Camrosh on why she’s getting involved with this years programme.

 

Pantea Loftian

How does this project fit with the legal industry?

Given the fundamental changes that IoT and the resulting connectivity is bringing to all dimensions of the society and our life, it is important that the legal frameworks for governance of issues such as privacy, ownership of data, commercial rights on personal and community information etc. are developed alongside the technology advances. This is key for building trust in consumers and communities to feel safe to connect and be part of such networked solutions.

What excited you about this programme?

I have been living in Cambridge since 2003 and have witnessed how the city has changed in many ways for the better but is buckling under its own success. I believe this program is very well placed to help bring different stakeholders together to think through some challenges the city faces and design solutions that are sustainable and enable Cambridge to grow so it can continue to contribute to the UK and the world as it has always done.

What’s your advice to SMEs applying?

When designing your product or service, focus on the problem you are trying to solve by understanding it from the perspective of the customer, exploring its context and its causes. Use technology as a tool rather than the main focus and keep the solution/product simple.

What do you think this project will mean to Cambridge?

This project is a great opportunity for the city to generate solutions to the challenges it faces in the near and mid term future using its own first class intellectual and business resources. The project also can increase the sense of ownership and responsibility in the larger community to take direct action in finding solutions to challenges and impacting policy and its implementation.

What do you hope to achieve through mentoring?

I enjoy working with people and businesses as a coach and mentor and I am looking forward to sharing my knowledge and experience with the participants. This also gives me an opportunity to connect with new people,  contribute to the community and the future of the city.


We will be announcing the shortlisted companies who taking part in the programme very soon.

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