One year on…

One year on: what Undo has been up to

In October 2015, the Cambridge-based development tools company, Undo, was one of five innovative start-ups to win the CW (Cambridge Wireless) ‘Discovering Start-Ups’ Competition. Undo’s record, rewind and replay technology allows software developers to identify, diagnose and respond to failures quickly and easily, speeding up development time and improving software quality.

Discovering startups winner, Undo Software collecting their winners award

CEO, Greg Law collecting the winners award from David Cleevely

We caught up with Undo CEO, Greg Law, to find out what the company has been up to one year after winning the award.

So Greg, what has Undo been up to?

Where do I begin! It’s been an incredibly busy year for Undo. Our team has grown (we now have 16 Undo employees) and we are still hiring, both in an engineering and commercial capacity. When we won the CW (Cambridge Wireless) award last year, the company was starting to make the transition from being an engineering-led company to one that was sales driven. We have successfully completed that transition which has placed new demands on the team. Mike – our Head of Sales – and I certainly spend more time travelling than we did last year (which sadly means that these days, most of my coding is done on aeroplanes).

Sounds great! Has Undo reached any key milestones since winning the award?

We certainly have. In November, we won ARM’s ‘Best Software Product’ award for Live Recorder, which helped spread awareness of our technology within the ARM community and our support of 32 and 64-bit ARM devices. We have diversified into new industries. Earlier this year we were one of 15 companies selected out of thousands of entrants to participate in the Accenture FinTech program, which gave us valuable access to key stakeholders who are helping us to deploy our technology within the banking sector; we then were selected as one of the winners of the programme, which was amazing. We have also come to realise that our technology has real value for developers involved in testing, particularly those who use continuous integration (for non-developers, CI is a method that makes software development errors easier to fix), and we have just announced our partnership with TestPlant to provide next generation CI to developers, further automating the testing process.

You really have been busy. Just one more question. Do you have any advice you would give to early-stage start-ups thinking of applying to this year’s DSrupt Competition?

Do it! It’s been a lot of fun being a member of CW for the last year, participating at the Future of Wireless International Conference and benefitting from their interesting seminars and industry contacts. I highly recommend applying and best of luck to the applicants!

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