Life Changing Design – UX that makes a difference & really matters.

ux method


User Experience can be characterised as about developing products that are easy on the eye, easy to use, and easy to understand. Yet, inherent within this perception is a certain superficiality – UX is a nice to have, not a must have. View insights from keynote speakers Ben Strutt and Lucy Sheldon of Cambridge Design Partnership, Geoff McCormick of Alloy and Juma El-Awaisi of Braci. Each exploring case studies where good UX makes the difference between life & death, improves the speed of response, the accuracy of assessment and the outcome results in something more than a ‘like, share or follow’.


Ben Strutt and Lucy Sheldon, Cambridge Design Partnership – ‘Cutting through the noise: understanding what’s important when designing life-changing products’

Geoff McCormick, Alloy  The Value of a UX perspective in exploring & solving future defence challenges’ 

Juma El-Awaisi, Braci – ‘Sensory Disabilities on User Experience’

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